The power of personalised merchandising for your business

The use of promotional and personalised products to build a brand and attract customers is nothing new. We’ve all received and used them at one time or another, haven’t we? T-shirts, bags, key rings, caps, notepads, mugs… the possibilities are endless.

These corporate giveaways or personalised merchandising promotional items play an integral role in marketing strategies to positively engage customers and reinforce the brand message. However, many still question whether it is an effective strategy. That’s why, in today’s article, we’re going to look at the keys to getting the most out of personalised merchandising for your business.

Usefulness, a key factor

According to the latest studies, the most popular items in terms of promotional products are pen drives, Power Banks, pens and mugs. There is no doubt that they all have a functional value and are products that we can use in our daily lives.

When choosing the promotional product for your brand, you need to make sure that it will go beyond the conference room where you have offered it. A successful personalised promotional item should be useful to its recipient and ensure better brand recall in the future.

Of course, you need to be creative and choose something new and different, but also, first and foremost, you need to be sure that you are offering something that your target audience will use frequently over time. If possible, it should ideally also fit your company’s or brand’s marketing objective.

Go for quality

Everyone loves free products, but no one loves cheap ones. The quality of your merchandising products is critical to the impression your brand leaves on your target audience. Make sure you offer quality products, especially if you are trying to attract new customers.

How? By focusing on your objectives, understanding the needs of your target audience and choosing the right supplier who can offer you the quality service you need. At Musart Creative we have a specialised team with many years of experience that will be able to give you the guidance you need to choose the best personalised items for your company.

Brand design

Besides the usefulness and quality of your products, it is undeniable that their design is very important. Modern, minimalist designs, made from eco-friendly and recycled materials, are the trend of the moment. In addition, you should make sure to include your company’s contact information, such as logo, slogan, website, phone number, QR code or anything else that correctly relates the product to your brand.

Define the strategy

At this point, you’re going to have to ask yourself a few questions: what do you hope to achieve with your personalised promotional products? Who are these merchandising products aimed at? What is your budget? How are you going to distribute these products to your audience? How will you measure the impact of this part of your marketing plan?

Of all this, the first thing is to correctly define your target audience, so that you can implement an effective marketing strategy. Without a clear target and a well thought out marketing strategy, you run the risk of wasting your time, money and energy.

A service provider who understands your brand, your needs, your objectives and who offers you the best advice is essential to develop a good promotional merchandising strategy. At Musart we strive to streamline the process of printing merchandising products for companies, large or small, and we offer personalised advice to advise you on the products that best suit your strategy.

What are you waiting for? Merchandising is not boring! Make the most of it with Musart Creative.