The importance of seeking advice before launching your merchandising campaign

If you are reading this article it is because you already know the importance of promotional items in your branding strategy, right?

The use of promotional and personalised products to build a brand and attract customers is nothing new. We’ve all received and used them at one time or another, haven’t we? T-shirts, bags, key rings, caps, notepads, mugs… the possibilities are endless.

These corporate giveaways or personalised merchandising promotional items play an integral role in marketing strategies to positively engage customers and reinforce the brand message. However, many people jump into the pool without properly planning this strategy. Today we explain the importance of seeking advice before launching your merchandising campaign.

Musart, a 360º service

Don’t think that you will always have to resort to an external agent to receive advice on your merchandising strategy. At Musart, in addition to finding the best promotional, functional and sustainable articles, we will analyse your brand in depth to advise you on the execution of your campaign.

In the same way that you have an agency to create an advertising campaign and a designer to create a logo, an optimal consultancy regarding the promotional gifts that best suit your brand is essential.

At Musart you can count on the complete service. This will save time for you and your team and ensure that your campaign will get the best results and will be executed in a timely manner, without headaches.

The importance of strategy

It’s still hard to understand in the promotional items field, but when it comes to merchandising strategies, developing a standard approach, whatever the brand, is a big mistake.

It is essential to know the objectives of the company or brand, to analyse the market or sector you are in. Of course, your merchandising strategy will vary according to the category or even according to the segment of your specific audience…

As you can see, a good merchandising strategy should always have a team of consultants who analyse every detail until they find the perfect product for your campaign. At Musart we will always send you a proposal oriented to the solution of your needs. Besides, we will always be able to advise you with some additional idea, this is what we like the most!

How do you define the strategy?

If you have already decided that the merchandising strategy is fundamental for your brand, now is the time to start asking yourself some questions: what do you hope to achieve with your personalised promotional products? Who are these merchandising products aimed at? What is your budget? How are you going to distribute these products to your public? How will you measure the impact of this part of your marketing plan?

Of all this, the first thing is to correctly define your target audience, so that you can implement an effective marketing strategy. Without a clear target and a well thought out marketing strategy, you run the risk of wasting your time, money and energy.

A service provider who understands your brand, your needs, your objectives and who offers you the best advice is essential to develop a good promotional merchandising strategy. At Musart we strive to streamline the process of printing merchandising products for companies, large or small, and we offer personalised advice to advise you on the products that best suit your strategy.

The benefits of good advice

Undoubtedly, the impact on sales is the main advantage of having developed a good merchandising strategy, thanks to the best advice. But there are other very important benefits for your brand:

  • More satisfied customers.
  • Increased brand recognition.
  • Increased customer loyalty.
  • Increased commercial value of your brand.
  • Attraction of new customers
  • Strengthening of your brand in the market

What are you waiting for? Merchandising is not boring! Make the most of it with Musart Creative.